When I purchased my Gretsch Catalina Birch kit from an individual, the bass drum head came with a crudely cut hole, that looked like something a child had done. I finally took the time to fix it, using an inexpensive tool called a Bass Drum O’s Hole Cutter, which I bought for under $10. The [...]
Robin Davey offers sound advise on growing your band’s fan base on Facebook in his post on Music Think Tank. As I suspected, my foray into marketing your band online, has lead me to some great findings. It’s particularly interesting that we’ve moved from anyone giving a hoot about the inane aspects an artist’s life [...]
Tagged music think tank, robin daveyI didn’t expect to get into this aspect of marketing your band, but I have a friend who’s done it–licensing music for television programming. As mentioned in The LA Times music blog, Pop & Hiss, it’s a way to make money in a business that has been in a massive state of change for the [...]
Tagged fueltv, nickalodean, pop & hissA buddy of mine asked me where he could find a good percussion instructor. Here’s a short list of places that came to mind. San Jose Pro Drum Lemmon Percussion Mikelessons.com Groove School of Percussion I even searched Craigslist and found a couple of ads, including one for Percussionplayer.com. This one looks promising. Most everything [...]
Tagged hand drumming lessons, lemmon percussion, San Jose Pro DrumIt’s old school, but print collateral still has a place for promoting your band. Rule number one – create decent quality collateral! The primary pieces used by my bands are in-venue posters (11×17 with color) and postcards for use as give-aways and in-venue promotion. Print collateral has obvious application for pre-show in-venue promotion, where postcards [...]
Tagged redwood, sms marketingA website, email marketing and Facebook are among the first marketing platforms considered by bands. SMS text marketing not so much. Similar to email marketing services, there are some good SMS text marketing services out there, that can provide one more avenue for getting the word out to your fans. I’ve been using TxtBlaster, but [...]
Tagged mozes, sms marketing, txtblasterI had the pleasure of recently seeing Cobus Potgieter, a young and talented drummer from South African. While he’s already hit mainstream popularity, I’d not heard of him before the clinic, which took place in San Jose about three weeks ago. I’d attended prior drum clinic put on by the same sponsor, San Jose Pro [...]
Tagged Cobus Potgieter, San Jose Pro Drum, Wally SchnalleNow that your band has a Facebook Page presence, you’ll probably want to promote the Page with a Facebook Page Badge. Additionally, your band ought to take advantage of Facebook’s Like Button. You can tweak both of these features to align with the maturity/size of your band’s following and the look of your site. You [...]
Tagged Like Button, Still Kickin'Facebook has surpassed MySpace in the impact it’s had on marketing efforts for my local bands, although I don’t discount MySpace as a useful platform (more to come on that). Hopefully your band members are on Facebook, and hopefully they have at least couple hundred friends near the places that your band performs. Facebook seems [...]
Tagged facebook, myspaceI started with email marketing in this “Marketing a Band” series, because it’s an area that I’ve probably learned the most about, over the last couple of years. Social media marketing is a much bigger animal, but I’ll touch on that in forthcoming posts. Many of my peers in the local scene, which is the [...]
I’ve thought recently that it would be great to share some knowledge on marketing and promoting a local band. With such an endeavor, I’m struck by the thought that there’s so much to know. While I consider myself to be pretty savvy at marketing a band at he local level, and meet many other local [...]
In my search today for something new and interesting in the world of drum sites, I discovered DrumSoloArtist.com. It ain’t pretty, but neither is my favorite genre of drumming. My favorite section of the site is as you might expect…the Drum Solos page. Among the solos that I viewed today were Benny Greb and Buddy [...]
Tagged benny greb, buddy rich, drum forum, drum news, drum site, drum solo, drum solo video, drum technique, drumsoloartist.com