The Return of Alternative Music
Recently, San Francisco Bay area station Channel 104.9 returned from the dead. Apparently, Gen-Xers are the new Baby Boomers, and FM radio is planning to cash in. Cynical perhaps, but it’s a fact. Gen-Xers are turning 35 and 40, they’ve got high paying jobs, lots of disposable income, and FM radio is desperate to survive. [...]
